Strange goings on at WAYN, the social media platform that bills itself as the worlds largest travel club.
Yesterday Skift reported that the company that trades as WAYN (Where Are You Now? Ltd) had gone into administration a form of insolvency in the UK. This remains the case.
Today, the recently renamed lastminute.com group (formerly Bravofly Rumbo Group) announced it had acquired some of WAYNs assets as part of its drive to move into the content business.
WAYN can trace its history to the pre-Twitter, pre-Facebook days of 2002 and since its launch has pursued a series of different strategies.
No details of the price paid were given and it is referred to in a press release as an asset deal, which has no material impact on econ…
Read the full article at: https://skift.com/2016/09/20/lastminute-com-group-acquires-some-of-wayns-assets/
