BuzzFeed is laying off about 100 employees in the US and restructuring its advertising sales operation amid a tough digital media market.
In an email to staff, BuzzFeed CEO Jonah Peretti said Greg Coleman, a veteran advertising executive and BuzzFeed’s president, is transitioning to an advisory role. The cuts in the US, which come from the business operation, reflect about 8% of staff.
BuzzFeed News Editor-in-Chief Ben Smith said in an email to staff that the US news team was not directly affected.
In the email, Peretti said BuzzFeed’s UK operation would refocus on core topics like investigations and politics, resulting in both editorial and business cuts. Smith spoke to staff in London on Wednesday, describing the chang…
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