Japans Big 4 Restructuring Domestic Business Models
A progressively shrinking market has prompted Japans four biggest OEMs to undergo a major reorganization of strategies for the island nation’s domestic market.
After more than a decade of generally declining sales, Japans four largest motorcycle manufacturers have begun rolling out new business models for the Japanese domestic market in an effort to streamline production, sales, and profits over the coming years. Even with a slight bump in sales over 2017, the JDM still sold less than half the amount of units purchased 17 years ago in 2000. This has lead to an over-saturated market where there simply isnt enough money coming in for current business structures to remain …
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