Nostalgia hasn’t translated into dollars in a long-shot effort to crowdfund a future for Toys R Us. Neither did efforts to recruit other toy makers.
A campaign led by a billionaire toy executive who pledged $200 million with other investors in hopes of saving part of the bankrupt chain has foundered, with only $59,000 more raised in three weeks. That includes three pledges of $1,000 each, about two dozen of $101 to $500, and the rest for smaller amounts.
Isaac Larian, CEO of privately held MGA Enterprises that makes the popular LOL Surprise dolls, said other toy companies …
Read the full article at: https://www.cnbc.com/2018/04/12/nostalgia-hasnt-translated-into-dollars-in-toys-r-us-effort.html
