Launched by Alana Pallister only a year ago, I.AM.GIA is certainly a racy label, with lots of exposed flesh, though much of the Australian fashion media are disdainful of the designs, or “cringeworthy” as one fashion stylist whispered to me.
And yet the label has become a huge social media success internationally, especially after supermodel Bella Hadid and singer Selena Gomez endorsed it, sending sales soaring, particularly in the US, where US Vogue, Elle, Harpers Bazaar, InStyle, Glamour and even Forbes have also featured it.
Over the years, Sydney’s fashion week has launched many a big-name designer who has gone on to find international fame, as the likes of Kym Ellery, Camilla Franks (who despite her breast cancer diagnosis put on a…
Read the full article at: https://www.smh.com.au/entertainment/celebrity/private-sydney-pizza-and-cigarettes-fuel-fashion-week-20180517-p4zfte.html