Vivid Lifestyle Ltd (Vivid) was incorporated in July 2013 and its registered office was in Hounslow, West London.
The company started business in 2014, selling nutritional supplement tablets wholly to UK customers before broadening its operations to international markets. By 2017, the majority of its sales were to customers in Australia and New Zealand.
Vivid enjoyed significant turnover, reaching over £1 million in 2017, with a gross profit margin of 91.4%, and sat in the centre of a multi-national trading operation, co-ordinating the activities of a telesales centre in India and a distribution centre in Reading.
Following complaints, however, the Insolvency Service launched an investigation into the Vivids activities and p…
Read the full article at: https://www.gov.uk/government/news/health-supplement-company-closed-for-taking-advantage-of-customers
