Australian swimwear and fashion brand Seafolly is the latest business to fall into voluntary administration after being affected by the COVID-19 pandemic.
The brand appointed KordaMentha as administrators after suffering crippling financial impact amid the coronavirus pandemic.
Administrator Scott Langdon said in a statement it will be business as usual for customers as the administrators considered options for the brand.
Seafolly gift cards and Beach Club Rewards points will remain fully redeemable.
Langdon added that KordaMentha will begin the process to sell the business immediately.
Given the quality of the brand and its reputation, there will inevitably be a high level of interest in purchasing the business, he said.
Seafolly w…
Read the full article at: https://www.businessinsider.com.au/seafolly-voluntary-administration-2020-6
