Iconic Aussie swimwear brand Seafolly has purchased rival brand JETS in a strategic move to help lift both companies out of voluntary administration.
Seafolly collapsed into receivership in late June, before it was sold to American-owned private equity company L Catterton by administrators KordaMentha.
JETS swimwear suffered a similar fate in May, when its parent company PAS Group entered voluntary administration.
Scott Langdon from KordaMentha said administrators had been eyeing the purchase of JETS swimwear before the sale of Seafolly had even been approved.
“All interes…
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