4th September, 2020 by Rupert Millar
Berry Bros & Rudd has announced that following an internal review it will be changing the trade and business model of its wholesale arm Fields, Morris & Verdin.
Over the course of this week several other merchants have announced the addition of former FMV-distributed wineries to their own portfolios.
It has been known since June that the business was struggling but there what its future was remained unknown.
Today (Friday 4 September), BBR has confirmed that FMVs new business model will see it continue to act as a wholesale arm for BBR but with a much reduced portfolio and a stronger focus on luxury and independent retailers and high-end on-trade.
Chairwoman Lizzy Rudd said: Following the compl…
Read the full article at: https://www.thedrinksbusiness.com/2020/09/bbr-announces-fmv-restructure/