It spent $2.5 billion at its Melbourne casino on marketing, for example including loyalty programs, freebies on accommodation and hospitality, advertising, rebates and other measures and just $1.9 million on its responsible gaming program.
For the tens of thousands of guests that visited Crown in its pre-COVID-19 pomp, just 12 responsible gambling officers roamed the floor, although thats up from five a few years ago.
The Crown Resorts executive in charge of Melbournes VIP Mahogany Room, Peter Lawrence, accepted on Tuesday that pay incentives offered to Crown staff to drive revenue led it to disregard the welfare of some wealthy gamblers.
The commission heard the story of a certain Mr Hasna, who lost $100,000 and was encouraged to kee…
Read the full article at: https://www.afr.com/chanticleer/problem-gambling-probe-may-upend-crown-s-business-model-20210609-p57zm0