Polaroid: the instant camera trend that has gone full circle – Digital Camera World

Over the last 73 years, Polaroid cameras have come in and out of fashion. Polaroid revolutionized instant film photography and then felt the backlash of the digital era. Business Insider recently explored the cultural phenomenon of Polaroid in a YouTube video entitled The Rise and Fall of Polaroid Cameras. But how exactly did Polaroid go from beloved to bankrupt?

The first Polaroid camera was introduced in 1948 at a department store in Boston. Invented by Edwin Land (who also invented polarizers and ND filters), the Polaroid Model 95 produced sepia-colored film that developed in just 60 seconds. Never before had a camera been able to offer the photographer a nearly instant image and customers loved the results.