Iconic brands and companies that have flourished for over a century are being damaged, wiped out, or transformed all around the global as a result of the ongoing pandemic.
Some have their stores scattered across our cities, some are unseen threads in the fabric of our country’s economy. Their products are in our homes, their airplanes flew us to new and familiar destinations, their creations entertained us. The consequences of a company filing for bankruptcy go beyond those of the entrepreneurs, the workers, the creditors involved. Entire societies and ways of living have radically shifted—the spillover effects are not only financial but often personal and deeply emotional.
As companies large and small blindsided by the…
