The Coca‑Cola Company has entered into an agreement with Billson’s Beverages concerning the purchase of its brand and RTD business.
The news follows on from Billson’s being placed into voluntary administration at the end of July, shortly after it was announced as a top-three growth brand in 2023.
Earlier this month on 6 December, Billson’s narrowly avoided being placed into liquidation after creditors went to vote as to whether the business should continue operating.
According to Matthias Blume, Vice President of Marketing for Coca-Cola ASEAN and South Pacific, “this acquisition allows us to expand in the dynamic and growing alcoholic ready-to-drink category in Australia and aligns with our vision to provide a beverage for every…
