Mwave has secured a lifeline following the voluntary administration of its former holding company, Esel Pty Ltd.
The digiDirect Group acquired the online technology retailer and offered employment opportunities to all its affected staff.
Mwave is The digiDirect Group’s latest acquisition, following library supplier James Bennett in May and online bookstore Booktopia in August 2024.
“Mwave has been a company we have long admired and felt would provide a natural complement to our businesses. The business has been a pioneer in the technology space and enables us to drive scale in a fast-growing category, borne from consumer demand, fuelled by the continued growth of the gaming community,” said Shant Kradjian,…