In recent years, more and more celebrities have launched beauty and wellness brands. Even ’90s supermodel Kate Moss jumped on this trend, launching her own brand, Cosmoss, in 2022. As it turns out, the venture has met with moderate success.
Gwyneth Paltrow, Kourtney Kardashian, and Miranda Kerr launched their own wellness and lifestyle brands. Stars like Hailey Bieber, Selena Gomez, and Lady Gaga have makeup lines. The concept can work. Kate Moss also launched her brand Cosmoss in 2022 with the goal of creating products with natural ingredients. On Instagram, it was stated: “Cosmoss is self-care, developed for the modern journey of life, to celebrate each day–as it is, with all its imperfections. All products are carefully crafted,…