The Canadian advertising market has been in turmoil for some years, with local broadcasters and online media players cutting jobs and losing market share amid shifting advertising demand, marketing budget cuts and U.S. streaming giants with ad tiers increasingly dominating the domestic media space.
But now that volatility has reached the Canadian podcasting business, with news The Podcast Exchange, a Toronto-based advertising reseller and branded content producer, has signaled it may seek bankruptcy protection. Pary Bell, CEO of The Podcast Exchange, confirmed to The Hollywood Reporter that his company had written to creditors signaling the company plans to file a Notice of Intention under the Bankruptcy and Insolvency…