On the latest episode of Good Morning Hospitality, A Skift Podcast, hosts Wil Slickers, Michael Goldin, and Brandreth Canaley were joined by Skift Senior Hospitality Reporter Sean O’Neill to break down what’s known so far about Marriott Bonvoy’s sudden decision to end its licensing agreement with Sonder Inc., effective immediately. Note: This episode was recorded and broadcast before Sonder published the official closure of operations.
A Deal That Once Looked Like a Lifeline
The Marriott–Sonder partnership, announced in 2024, had been a critical shot of credibility for Sonder. The agreement allowed the struggling apartment-hotel operator to list its properties…