The firm soared from kitchen-table beginnings to a booming TikTok-era audience – but things started to unravel after months of difficulties
A multi-million pound British beauty firm has collapsed into liquidation after months of financial difficulties. Welsh business Mallows Beauty was founded in 2019 and soared from kitchen-table beginnings to wholesaling scrubs, lotions and shave butter for a booming TikTok-era audience.
At its peak, it was pulling in annual sales approaching £5 million and had a workforce of 25 people. However, things fell apart…