The company was founded in 2019 and ended up reaching a significant TikTok audience, pulling in annual sales nearing £5 million
A multi-million pound UK beauty firm has fallen into liquidation – with staff made redundant and all trading coming to a halt. Mallows Beauty, founded in 2019, had a loyal TikTok customer base and sold products like scrubs, lotions and shave butter.
The Welsh firm sourced products from wholesale suppliers and was making annual sales nearing £5 million at its peak – while also boasting a workforce of 25 people, Wales Online reports. However, it entered voluntary liquidation this week and now reportedly owes 57 creditors a combined total of…

