British beauty brand Mallows Beauty has entered into liquidation, reportedly owing £1.9m to 57 creditors.
The brand, known for its range of vegan skin and body care products, filed for liquidation on 27 November 2025, with Bethan Evans and John Cullen of Menzies LLP appointed as joining liquidators on 5 December.
Mallows Beauty was founded in spring 2020 by Laura Mallows and rapidly grew on social media, landing UK retail partnerships with Superdrug, Beauty Bay, Oliver Bonas and more.
At its peak, the brand achieved annual revenue of more than £5m, and received a six-figure equity investment from the Development Bank of Wales in 2024 – the third investment in the brand from the…