Studebaker goes bankrupt | March 18, 1933

Albert Erskine (1871–1933) assumed the top job at Studebaker in 1915. Under his leadership, the company acquired luxury automaker Pierce-Arrow in the late 1920s and launched the affordably priced but short-lived Erskine and Rockne lines (the latter named for the famous University of Notre Dame football coach: Before his death in a plane crash in 1931, Studebaker paid Rockne to give talks at auto conventions and dealership events). During the early 1930s, Studebaker was hit hard by the Great Depression and in March 1933 it was forced into bankruptcy. (In April 2009, Chrysler became the first major American automaker since Studebaker to declare bankruptcy.) Erskine, who was saddled with personal debt and health problems, killed himself…