Frank Britt says the AI-powered robotic massage company has a bright future despite recently entering insolvency proceedings, pointing to high customer satisfaction rates and repeat purchases
After Aescape’s original corporate entity entered insolvency proceedings with more than $150 million in unsecured debt, the brand’s new CEO, Frank Britt, is pushing back on the idea that the AI-powered robotic massage company is out of business.
Britt said Aescape Recovery, the new operating company that now owns Aescape’s technology, intellectual property, hardware and partner network agreements, is trying to move the business forward under a different capital structure, leadership team and go-to-market model.
“The arc of the…