A “rusted on” Sunshine Coast business has gone into administration, ending four decades of trade.
Beach Beat’s operating company, Purple Corridor Pty Ltd, was placed into voluntary administration on June 2, according to a notice lodged with the Australian Securities and Investments Commission (SASIC).
The brand’s three stores, located at Caloundra, Coolum and Alexandra Headland, have since been closed.
Founded in 1986, Beach Beat was known for helping to shape generations of Sunshine Coast surfers, including world champion Joel Parkinson.
Taking to social media, locals said the loss would be felt across the region.
“Beach Beat is the beat of the Sunny Coast surfing community….