The Australian Taxation Office has succeeded in its bid to wind up Sydney streetwear brand Geedup, after investigations into the collapsed business uncovered alleged tax debts of $2.2 million.
Founded in 2010, Geedup built a cult following for its bold designs and limited-edition apparel, with some ‘drops’ selling out in just minutes.
Its success catapulted co-founder Jake ‘Paco’ Catley onto the Australian Financial Review‘s Young Rich List, with an estimated net worth of $98 million in 2025.
The Deputy Commissioner of Taxation sought a winding-up order against Expialidocious Investments Holdings…