A popular Australian streetwear brand has collapsed into liquidation.
Geedup Co was founded in western Sydney in 2010 and developed a cult following.
The brand was launched by Jake ‘Paco’ Catley. Louie Douvis
Robert Woods from Deloitte has been appointed as the liquidator of the brand, which operated under the company Expialidocious Investments Pty Ltd.
A spokesperson for Deloitte declined to comment when contacted by nine.com.au.
A liquidation notice was published on the Australian Securities and Investment Commission website this week.
Geedup was launched by Jake “Paco” Catley, who made the Australian Financial Review’s Young Rich List in 2023 after the company made a major splash in the business scene.
The brand has largely…