The Australian company behind Logan Paul and KSI’s Prime sports drinks has collapsed into administration.
Administrator Alice Fay Ruhe of The Ruhe Group was appointed this week to oversee Congo Brands Australia, with the first creditors meeting scheduled to be held next Friday.
Congo Brands Australia is the local business behind the influencer-led brands such as Logan Paul and KSI’s Prime and Lunchily, which was jointly founded with Mr Beast.
Launched in 2022, Prime quickly became hugely popular among Australian schoolchildren with intense hype drive by Logan Paul and KSI — two…