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Success has a funny way of convincing people it’s permanent. Amazon (NASDAQ:AMZN) founder Jeff Bezos spent years warning that no company—not even his own—is immune from decline.
Back in 2018, while Amazon was expanding at a breathtaking pace, Bezos reportedly delivered a surprisingly blunt message during an all-hands meeting in Seattle. Responding to a question about the collapse of Sears, he warned employees that even Amazon’s story would eventually come to an end.
“I predict one day Amazon will fail. Amazon will go bankrupt,” Bezos said, according to audio of the meeting obtained by CNBC….