AppNexus, one of the companies hotly tipped to be the next ad tech IPO, is restructuring and laying off more than 13% of its staff as it prepares to go public.
The New York-based company will shed 150 roles, bringing its headcount down from 1,125 to around 975, a company spokesman confirmed.
The thinking behind the restructure is that the company currently has two separate business units: A division providing technology to help advertisers buy ads and a division to help publishers sell ads.
However, over the past year, most of AppNexus biggest customers such as Microsoft, LinkedIn, News Corp, and Wayfair are using the ad tech company to both buy ads programmatically across the web and sell ads across their ow…
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