Adwoa Beauty, the prestige textured hair care brand, is set to enter liquidation after filing for bankruptcy.
A US judge has ruled that Adwoa Beauty’s Chapter 11 bankruptcy protection be converted to Chapter 7.
Chapter 11 allows for negotiations between a business and its creditors to continue operating and find a viable path forward.
Adwoa Beauty filed for Chapter 11 in October 2025.
However, creditor Aurous Financial Services filed a motion in the US Bankruptcy Court Northern District of Texas to convert the case to Chapter 7.
Chapter 7 means that there can be no recovery for the business and that assets are sold off to repay debts.