Agency behind Iamsterdam sign declared bankrupt

The Amsterdam advertising agency that created the Iamsterdam letters and the “worst hotel in the world” campaign has been declared bankrupt, after three major contracts fell through at the same time.

KesselsKramer, founded in 1996, was declared insolvent by the Amsterdam court on May 29, the public insolvency register shows. The agency had been granted a temporary suspension of payments two days earlier.

The trustee handling the case, Els Doornhein, said the board attributed the collapse to a…