Alitalia New Uniform Shows How Italy Does Bankruptcy: With Style – Bloomberg

Alitalia SpA, the bankrupt Italian airline searching for a rescuer, will get new uniforms designed by one of Italys most prominent stylists, the second re-branding in two years.

The airline, which is on state support, said Wednesday that Alberta Ferretti will renew the companys look “to ensure that all personnel, both ground and flight staff, is comfortable in each working environment and throughout any season.” The design collaboration comes at no cost to Alitalia, the carrier said in a statement.

This is the second time in as many years that Italys main carrier is re-designing its clothing line. The previous collection, designed by Ettore Bilotta, was presented in June 2016 and inspired by 50s and 60s style.