Signage is displayed outside a JC Penney Co. store in Chicago, Illinois.
Christopher Dilts | Bloomberg | Getty Images
For the dozens of American retailers that have filed for bankruptcy in 2020, it doesn’t always mean the end is near.
Bankruptcies have piled up in the retail industry this year, as many of the consumer-facing companies that were already teetering on the edge of survival prior to the coronavirus pandemic were pushed into even bigger sales slumps, and could not manage through the crisis. And analysts say another wave of filings likely lies ahead, after the holiday season, with the size of that wave dependent upon retailers’ performance through the winter months.
A common misconception among consumers when they se…
Read the full article at: https://www.cnbc.com/2020/11/07/americas-iconic-retailers-fight-for-survival-as-pandemic-rages-on.html