The Audience Agency has announced that it has been put into voluntary liquidation.
A statement from the company, which has provided advice on audiences and cultural policy to arts and heritage organisations for the past 14 years, said: “This decision follows sustained financial pressures and extensive efforts to identify a viable way forward. After exploring various options with the team, the board has concluded that the charity can no longer continue operating in its current form.”
The Audience Agency offered various consulting and research services to the sector, including a tool for segmenting UK cultural audiences, and Let’s Get Real, a series of action learning, research and skills development…