An AVG Travels insider has revealed how the tour operator, now in liquidation, pivoted from B2B to B2C after failing to competently engage with the travel trade.
“There were a lot of operational pressures and a not very good operational environment,” said the insider who was employed by the company from late 2024 to early 2025.
While it was supported by a good business-to-business portal, it became increasingly obvious that the site was costing more than was being returned, given they were not “industry people”, the insider said.
“Their attitude towards the industry was like they didn’t know how to engage with the industry,” the insider said. “That was how I knew, okay, they’re not really industry people. I’ve got to…