Gower said in an email response to questions from the Herald that the liquidation of Baby City Retail Investments was due to a combination of a deep recession and falling birth rates in the aftermath of Covid.
The company has more than 50 staff, although most work less than full time for the business, Gower said.
“Three stores are closed and the other five are operating under new management. I’m sure with supplier support that a NZ-owned and -focused Baby City could do really well in future.”
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Baby City’s website lists stores in Hamilton’s Te Rapa, Fraser Cove mall in Tauranga and in Petone and Invercargill. Its LinkedIn profile says it has between 51 and 200 employees.
The company said on LinkedIn…
