While Willy Wonka made it look easy, running a candy brand when you can’t rely on unpaid Oompa Loompa labor comes with added challenges.
Fine chocolate and other candy counts as a luxury item, and Americans have been cutting back on luxury and discretionary items.
“Among all U.S. adults, 39% say they plan to spend less on dining out, 39% plan to cut
back on live entertainment spending (i.e., concerts, sporting events, and theater
performances), and 38% intend to decrease their travel spending this year,” according to a survey conducted by Bankrate.
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This includes 26% who plan to spend much less on live entertainment, 24% who plan to spend much less on travel, and 20% who plan to spend much less on dining out.
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Only 33% are…

