Dymocks will also ramp up its social and digital marketing, Newman said, adding that Booktopia’s announcement had already driven more traffic to its website. “It’s just about making sure we are still visible, present, and we’re there to serve any of those customers who choose to shop with us.”
The average retail price of a book is just over $18, which hasn’t changed in about two decades.
“It is a tough environment … It’s always sad when any business in your industry doesn’t work out. We’re obviously sorry to see what’s happened there,” Newman said.
E-commerce giant Amazon, which began as an online bookseller, but has less market share than Booktopia in Australia in terms of book sales, has been contacted for…
