Under Armour is facing an identity crisis that could throw the company’s turnaround into a tailspin – Business Insider UK
Under Armours North America revenues increased for the first time in a year, showing signs that the companys efforts to turn around its business could be taking hold. But a pervasive identity crisis threatens to derail its nascent recovery, according to analysts. Shoppers are confused about what Under Armour stands for due to its lack…