Discount retailer Choice The Discount Store is pushing ahead with rebranding more than 40 Cheap as Chips retail stores, as administrators also finalise the affairs of Cheap as Chips’ previous owner.
Choice acquired 45 Cheap as Chips stores in March for a reported figure of $10.2 million, after the long-running business was placed in voluntary administration in December 2025.
These stores are in the process of being “transformed” into Choice stores, according to recent posts on the brand’s social media accounts.
Cheaps as Chips advertised a “rebranding sale” at the end of March, while a…