Cisalfa Sport Spa, one of Italy’s largest sportswear retailers, has been selected as the new business partner of SportScheck GmbH, a leading German omnichannel sports retailer that had filed for voluntary insolvency proceedings on Nov. 30 after that Signa, its previous owner, was declared insolvent.
As a result of this deal, Cisalfa Sport will enter in the German retailers’ business operations, but SportScheck will retain the use of its Munich-based brand name and business individuality, while it will benefit from the synergies and economies of scale of the Italian group.
Further details of the deal will be disclosed in the future because at this stage the agreement is as much subject to approval by the German Antitrust…
