To amalgamate three brands into one, while simultaneously streamlining costs and improving profitability and customer satisfaction and brand recognition, is no mean feat.
However, this is exactly what Temple & Webster has achieved in two short years. 2017 half-yearly results show the recently floated retail brand improved its net loss after tax and EBITDA by 84 per cent over the previous year, and year-on-year revenue growth from January 1 to February 15 improved 21 per cent.
Added to this, T&W improved its NPS score by 30 per cent, and brand recognition by six points…
Read the full article at: https://www.cmo.com.au/article/634145/cmo-interview-how-intent-based-marketing-has-turned-around-temple-webster-fortunes/