The Eindhoven startup Alphabeats, which developed a mental training app that allowed users to influence their brain activity through music, has been declared bankrupt. The Oost-Brabant court made that decision this week. The company had hoped for a breakthrough through a collaboration with Apple, but that didn’t happen. As a result, it was unable to achieve sufficient scale to cover its costs, according to reports in the Eindhovens Dagblad newspaper. Alphabeats won a Gerard & Anton award in 2023.
Alphabeats was founded by Han Dirkx and Jur Vellema and was based at the High Tech Campus in Eindhoven. The company developed an app that subtly adjusted music based on brain waves measured via a headband. The goal: to bring users into a deep…