Secrets Shhh, the 23-store fashion jewellery retailer which collapsed in December, has been sold to overseas interests.
The company was placed into voluntary administration in December 2025.
Under the management of insolvency firm FTI Consulting, Secrets International Pty Limited and its subsidiaries (trading as Secrets Shhh) has been sold to Amaar Jewels, a privately-owned jewellery group headquartered in Dubai, United Arab Emirates.
At the time, John Park, head of Australia corporate finance and restructuring said, “The business is trading as usual as much as possible while the Administrators undertake an urgent assessment of the company’s operations, and have commenced a sales process and/or recapitalisation of the…

