But pop cares little for legend. Gibson says sales are strong, but guitars don’t have the mystique they did in King’s day.
Big dogs
“We have a younger generation coming in with tastes toward a different type of music,” said Al Di Meola, a Grammy-winning jazz guitarist.
Juszkiewicz tried diversification. He bought a line of consumer electronics from Japanese company Onkyo Corp., and in 2014 he added Royal Philips’ audio and home entertainment business, WOOX Innovations, for $US135 million.
The purchases fit into Juszkiewicz’s vision for the company’s future. Not everyone was pleased.
“Gibson has chosen to go into that market where they’re competing with the really big dogs,” said Pat Foley, who leads artist relations at Orange Amplif…
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