Yesterday, European bike conglomerate Accell Group announced that the company has initiated
local insolvency proceedings in the Netherlands. The company, which claims to be “the European market leader in e-bikes and second largest in bicycle parts and accessories,” is “no longer able to meet its financial obligations.”
Accell Group operates multiple bike brands
Though Accell Group might not be a household name, many of their bike brands are well known to riders. Accell owns LaPierre, a French bike brand known for high-end mountain and road bikes. LaPierre sponsors a World Cup cross-country team, Lapierre PXR Racing, which counts elite mountain bike racers Anne Terpstra, Olympian Anton Cooper,…