Escalating debt of over £250k has forced healthier cookie start-up Jnck Bakery into voluntary liquidation.
The move by the Wokingham-based company comes just seven months after smashing a crowdfunding target of £200k by 30% alongside £190k from private backers the year before.
The latest £260k raise completed via the Crowdcube platform was aimed at supporting the launch of its four-strong cookies range into 550 Tesco stores nationwide, having recently joined the retailer’s accelerator programme.
Jnck Bakery first unveiled its high fibre and protein cookies, which have 90% less sugar than existing counterparts, in March 2023 following two years of research by co-founder brothers Alex and Sean Brassill.
A Statement of Affairs…