Katarina Kroslakova
It’s the trend that shows no signs of waning, with high-fashion online retailers making space on their virtual shelves for the luxury athleisure wear consumers can’t get enough of. Farfetch, Net-A-Porter, Matches Fashion, the list goes on.
Now Stylebop is getting in on the action, having entrusted Australian athleisure entrepreneur Chris Kyvetos as its buying director. Kyvetos previously worked as creative director for Australian boutique Harrolds before founding Sneakerboy, the omni-channel retailer for posh trainers, in 2013.
“I’m looking from the inside out at the whole movement, as I’ve been part of it with Sneakerboy,” Kyvetos says of the Stylebop gig, for which…
Read the full article at: http://www.afr.com/brand/afr-magazine/sneakerboy-founder-chris-kyvetos-behind-stylebops-athleisure-push-20170223-gujd0h
