The 2020 pandemic sent many businesses scrambling to protect their employees and pivot their operations to retain their customers. This crisis presented more challenges and opportunities over the course of a few months than most businesses see in a decade.
While many managed to stabilize their business through these efforts, a select group were able to thrive depending on factors like their industry, location or existing business model.
But for those that only managed to buy some time and are still struggling, its time for Phase 2 of their response, one that requires making fundamentally tougher decisions about restructuring the business or even selling it before things go further south.
This applies particularly to middle-market companie…
Read the full article at: https://www.marketwatch.com/story/how-to-decide-whether-to-close-a-business-during-the-pandemic-11612812773