The liquidation process of debt-ridden Future Retail Ltd (FRL) has reached a critical juncture with the liquidator putting its most valuable intangible assets— the iconic retail brands Big Bazaar, Fashion @ Big Bazaar, and Foodhall — on the block. Liquidator Sanjay Gupta has issued an e-auction notice inviting bids for the portfolio of trademarks. The auction is set to be held on September 11, 2025, from 12 PM to 2 PM.
The reserve price for the brand portfolio has been fixed at ₹155.85 crore. Interested bidders must submit an Earnest Money Deposit (EMD) of ₹15.585 crore, which is 10% of the reserve price, by September 8, 2025.
The sale will be conducted on an ‘as is where is, whatever there is, and without…