Beyers Chocolates – the makers of the iconic Sweetie Pie soft marshmallow centred delights and a key supplier to Woolworths – is filing for liquidation
The almost 40-year-old chocolate business headquartered out of Kempton Park in Ekurhuleni on Gauteng’s East Rand, was founded by Kees Beyers – a Belgian immigrant to South Africa in the early eighties.
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The Financial Mail first reported on Thursday on the company entering liquidation proceeds, because of a commercial dispute over exclusivity with JSE-listed retail giant Woolworths, which is one of its biggest single…

